Privacy Policy

1. General

This policy on integrity and marketing (“Privacy Policy”) describes how MIOO CYCLING AB, (hereinafter “MIOO”, “vi”), Organization number: 559195-0760 WeWork/Malmskillnadsgatan 32 Stockholm, e-mail: hello@mioo.cc collects in, use, hand out and store your personal information.

1.1 The privacy policy applies when MIOO provides the buyer (hereinafter “Customer”) with services, service cases and other contact with MIOO, such as visits to the website and the app. The privacy policy also applies to the processing of personal data made within the framework of holding an account with MIOO (hereinafter referred to as “Account Holder”).

1.2 You should always feel safe when you submit your personal information to us. With this Privacy Policy we want to show how we ensure that your personal data is processed in accordance with applicable personal data legislation.

2. Personal data controller

MIOO is the personal data controller for MIOO’s processing of your personal data and is responsible for such processing being done in accordance with applicable legislation. MIOO is also responsible for the processing of personal data within the framework of holding an account with MIOO.

3. When do we process your personal information?

3.1 In order for you to be able to visit our website or app, buy our services, or contact us for service or information, we must collect and process personal information about you.

3.2 MIOO collects and processes personal information about you when you place an order in the MIOO app, use MIOO’s customer service, visit MIOO’s website or an event that MIOO organizes or when you otherwise have contact with MIOO. The information collected from you when ordering is required to enable you to enter into agreements with MIOO and for MIOO to be able to provide its services and offers.

3.3 If you have an account with MIOO, MIOO collects personal information about you that you provide when registering your account holdings. MIOO also collects information about you while you are an Account Holder within the scope of your account holding, such as your order history, how you interact with MIOO website and the app, which offers you have been interested in by reading an email or clicking on a link. MIOO also deals with information that MIOO is given access to from time to time through your MIOO account. As an Account Holder, you can update your information at any time by going to “Settings”.

4. What personal information do we store about you?

4.1 For you who are a customer of MIOO CYCLING
The personal information that MIOO collects and processes about you as a customer who makes orders and uses our support services is:
• Name
• Phone number and email
• Payment Management
• Account Number
• Registration ID Bicycle / Frame Number
• IP address and information about your use of the MIOO website

4.2 For You Who Are Account Holders
The personal information MIOO collects and processes about you who are the Account Holder is:
• Name
• Phone number and email
• Payment Management
• Account Number
• Details of your bikes
• IP address and information about your use of the MIOO website

5. Why do we process information about you?

5.1 For you who are a customer of MIOO CYCLING
MIOO processes your personal data for various purposes. Mainly, MIOO treats your personal data in order to:
• Fulfill our obligations to you as a Customer, such as execution of ordering, payment and provision of support;
• Enable general customer care and customer service, as to answer questions and correct incorrect information;
• Provide information and direct marketing, by post, e-mail, SMS / MMS and telephone regarding MIOO’s and selected partners’ goods and services;
• Manage customer relationship and provide our services;
• Provide you with relevant information and customized offers in newsletters and on the web;
• Assess which payment methods we can offer you, for example through credit assessments;
• Improve our customer offering, such as the development of services, products and functions;
• Prevent fraud and risk management; and
• Follow applicable legislation, such as accounting laws.
The data can also form the basis for market and customer analyzes, market research, statistics, business follow-up and business and method development related to the purchase of services.

5.2 For You Who Are Account Holders
In addition to the above list, MIOO processes personal data about Account holders also for the purpose of:
• Manage the account holdings;
• Allow you to use the account holding benefits such as the ability to save favorites, pre-filled tasks, more payment options, smoother handling of cases and complaints, and the ability to manage multiple addresses;
• Provide special offers;
• Enable communication with you as Account Holder by mail, email, phone or SMS / MMS; and
• Enable personalized offers, marketing and event invitations by phone, mail, e-mail and SMS / MMS.

6. The legal bases of our treatment of your personal data

6.1 MIOO bases its processing of your personal data on a number of legal grounds. These are described in this section.

6.2 We treat your personal data, among other things, in order to be able to fulfill the agreement with you as a customer or as an Account Holder, such as to carry out orders and to be able to fulfill our obligations to you as Account Holder, such as simplified administration and order history. Based on this legal basis, we also treat you as Account Holder, such as your orders, your behavior on our website, your interaction with MIOO and your interest in our offerings in order to fulfill our commitment to provide you with personal offers.

6.3 Some of the processing of personal data that we perform is based on a so-called interest balance. This applies, for example, to the treatment we perform to be able to send offers to you about our goods and services and to make a limited segmentation of customers, for example. based on total order sums. MIOO does not treat sensitive personal data on the basis of a balance of interests and does not perform any treatment that constitutes profiling with the support of a balance of interests.

6.4 In some cases, MIOO may have a legal obligation to process your personal data. This applies, for example, to the processing of personal data that we perform in order to meet the requirements of the Accounting Act.

7. Compilation of our personal data processing and its purposes

7.1 Manage, develop and deliver our services and provide support

Legal basis: Completion of an order

Categories of Personal Information:
· Name, address, phone number and email
· Geographical information
· IP address, device information, log information

Storage time: Two years after you have last been active at MIOO, for example by making an order or contacting our customer service

7.2 Ensure compliance with legal requirements, such as the Accounting Act.

Legal basis: Legal obligation

Categories of Personal Information:
· Name, address, phone number and email
· Geographical information
· IP address, device information, log information

7.3 Market MIOO and our partners’ products and services through mail, e-mail, telephone and SMS.

Legal basis: Balancing of interests

Categories of Personal Information:

· Name, address, phone number and email
· Geographical information
· IP address, device information, log information

Storage time: Two years after you last been active at MIOO, for example by making an order or contacting our customer service

8. Profiling

8.1 MIOO can process your personal data by profiling if you are an Account Holder. If you are an Account Holder, information about how you use our web site; which of our goods, services and offers you have been interested in; which of our newsletters you interacted with; which events you registered for; details of your orders and information; is analyzed about your account holdings to provide you with offers we believe fit you, and to invite you to events we believe you would like to attend.

8.2 You may at any time object to the processing of personal data by profiling. You do this by contacting MIOO at hello@mioo.cc. When MIOO has received your notification, MIOO will cease processing your personal data for this purpose.

9. How long do we save information about you?

9.1 Your personal data is only saved as long as there is a need to save them in order to fulfill the purposes for which the information was collected in accordance with this Privacy Policy. MIOO may save the information longer if it is needed to comply with legal requirements or to monitor MIOO’s legal interests, e.g. whether a legal process is in progress.

9.2 MIOO saves information about customers for a maximum of 24 months after the customer has last made an order or otherwise interacted with MIOO.

9.3 MIOO saves account holder information as long as the Account Holder has a MIOO.

10. Who do we provide personal information to?

10.1 MIOO may disclose your information to third parties, such as to partners and suppliers of card and communication services. MIOO may also disclose your information to companies that provide address update servicess to ensure that we have the right address information for you.

10.2 Third parties to whom MIOO discloses information or otherwise provides information about a customer or Account Holder may use the information only for the purpose of selling and marketing MIOO and MIOO’s partner services and products or for the purpose of providing MIOO related services with you as a customer or account holder. If you apply for a credit when ordering a product or service, your information may be disclosed to credit information companies.

10.3 Personal data may also be disclosed by MIOO if it is necessary to comply with applicable law requirements or requirements from authorities, to safeguard MIOO’s legal interests or to detect, prevent or pay attention to fraud and other security or technical problems.

10.4 MIOO may transfer your personal data to countries outside the EU / EEA, if any of MIOO’s suppliers or partners are located there. If personal data is transferred to any country outside the EU / EEA, MIOO will take measures to ensure that the personal data continues to be protected and also take the necessary measures to legally transfer personal data to countries outside the EU / EEA.

10.5 We will not sell your personal data to third parties unless we have your permission to do so.

11. Change of Privacy Policy

11.1 MIOO has the right to change the Privacy Policy at any time. MIOO will, with reasonable notice, notify you of changes to the Privacy Policy. If you do not accept the changes, you have the right to terminate the agreement with MIOO before the amended Privacy Policy enters into force. You can terminate the agreement by contacting MIOO, or, if you are an Account Holder, by selecting [close account] under “Settings”.

12. The protection of your personal data

You should always be able to feel safe when you leave your personal information with us. MIOO has therefore taken the security measures needed to protect your personal data against improper access, change and deletion. For example, all data about customers and Account holders are stored in a database that is protected by access control and firewall.

13. Your rights

13.1 MIOO is responsible for ensuring that your personal data is processed in accordance with applicable legislation.

13.2 At your request or on your own initiative, MIOO will correct, de-identify, delete or supplement any information found to be inaccurate, incomplete or misleading.

13.3 You have the right to request
1. Access to your personal data. This means that you have the right to request a registry extract of the treatment that we carry out regarding your personal data. You also have the right to receive a copy of the personal data that is processed. You have the right to receive, once a calendar year, a written application, free of charge a registry extract from which personal data are registered about you, the purposes of the treatment and to which recipients the information has been provided or to be disclosed. You also have the right to receive in the extract from the information about where the data has been obtained from if the personal data has not been collected from you, the existence of automated decision making (including profiling) and the anticipated period during which the data will be stored or the criteria used to determine this. period. You also have the right to receive information about your other rights listed in this paragraph in the register extract.
2. Correction of your personal data. We will, at your request, correct as quickly as possible the incorrect or incomplete information we are dealing with.
3. Deleting your personal information. This means that you have the right to request that your personal data be deleted if they are no longer necessary for the purpose for which they were collected. However, there may be legal requirements that we should not immediately delete your personal data in, for example, accounting and tax legislation. We will then finish the treatment that is done for other purposes than to comply with the legislation.
4. Limitation of treatment. This means that your personal data is marked so that they can only be processed for certain limited purposes. You may, for example, request a limitation when you consider that your information is incorrect, and you have requested a correction according to clause 12.3 b). While the accuracy of the data is being investigated, their treatment will be limited.

13.4 MIOO will notify each recipient to whom the personal data have been disclosed in accordance with paragraph 10 above regarding any corrections or deletions of data and limitation of processing of data.

13.5 You have the right to data portability. This means a right to, under certain conditions, get out and transfer your personal data in a structured, generally used and machine-readable format to another personal data controller.

13.6 You have the right to object to personal data processing performed on the basis of a balance of interests. If you object to such treatment, we will only continue the treatment if there are justified reasons for the treatment that outweigh your interests.

13.7 If you do not wish to process your personal data for direct marketing, you always have the right to object to such processing by sending an email to hello@mioo.cc. When we have received your objection, we will cease to process the personal data for such marketing purposes.

13.8 You have the right to file any complaints regarding the processing of your personal data to the Data Inspectorate.

14. Cookies

14.1 We use cookies on the Website, in order to improve and facilitate user usage your experience by saving your settings and access rights and for keeping statistics on your use of the Website. A cookie is a small text file that contains information stored on your computer. We use two types of cookies, session cookies that disappear when your browser is closed, and permanent cookies that disappear after the expiration date. Cookies do not in any way damage your computer or increase the risk of viruses. Read more about cookies on the National Post and Telecom Agency’s website:
https://www.pts.se/cookies

14.2 If you do not accept cookies, you can adjust your browser settings to not accept cookies or to inform you when a cookie is used. Please note that disabling cookies may result in the Website not functioning as intended.

15. Contact information

15.1 Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data or if you wish to request a registry extract. Contact customer service at hello@mioo.cc.